About Coach Bev

About Coach Bev

Inspiring. Empowering. Wise. Practical.

These are just a few of the words people use to describe Beverley Alridge Wright, a dynamic public speaker, insightful executive and business coach, successful business leader, and community advocate. Beverley shares life lessons through stories that help people live intentionally and successfully on their own terms. Her guidance encourages those she coaches to become proactive experts in their own lives. As Owner and President of Wright Choice Group, LLC, a coaching and business consulting company, Bev is a storyteller, motivator, a mentor and a coach, with just a hint of drill sergeant, to boost her clients and her audiences to higher levels of success. Beverley’s 38 years of experiences working for IBM in diverse business areas provides a rich background for guiding, addressing, and coaching business professionals. Her most recent assignment was Talent Management & Development Executive for IBM Inside Sales, North America. She owned strategy and execution for hiring, education, training and professional development for three mega sales centers in Atlanta, GA, Dallas, TX and Toronto, Canada. She has expanded her reach as a coach, leader and mentor after her recent retirement from IBM.

She is an International Coach Federation (ICF)-credentialed coach who has earned the designation of Professional Certified Coach. She is also a Co-Active Certified Coach as a graduate of The Coaches Training Institute.

As a speaker, Beverley often customizes her programs to meet the needs of her audience. Some past topics include:

  • Making The Choice To Be A Leader
  • Me, Incorporated
  • Back to the Basics
  • From Surviving to Thriving: Happiness Is An Inside Job

As a coach, Bev offers corporate, entrepreneurial, individual and group coaching. She is passionate about helping others become successful as they define it.

Awards & Recognition Highlights

  • Four IBM Division Leadership Awards
  • Three Prism Awards for Internal Coaching Program Excellence
  • Leadership Motivator Award (must be nominated by direct reports)
  • Dallas Business Journal –Top Minority Executive – 2009
  • Jack& Jill of America – Distinguished Associate Mother – 2012

Boards & Community Service

Current Board & Community Service Participation:
  • IBM Dallas Fort Worth (DFW) Diversity Council – Chair
  • Dallas Dinner Table (multicultural dialogue to enhance race relations) – Chair
  • Leadership Dallas Alumni Advisory Committee – Liaison for Dallas Dinner Table
  • ICF Foundation Board of Trustees
  • Center for Women’s Business Research – Women of Color Event Committee
  • Leadership Texas – 2009

Past Board & Community Service Participation:

  • ICF of North Texas – Past President (2008)
  • National African American Women’s Leadership Institute – 2007
  • African-American Museum Board
  • Urban League of North Texas Board
  • United Way of Metropolitan Dallas Board
  • Leadership Plano Advisory Board
  • Leadership America – 2005
  • Junior League of Plano
  • Leadership Dallas – 1999
  • North Suburban Jack & Jill – Charter Member

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