ME, Incorporated (How to Promote Your Brand)

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For many, the new year season is a time for reflection. Whether this has been a challenging year or a glorious one, take stock of where you are and determine where you want to go.  Companies do this in their annual budgets and planning processes.  You can use that same type of assessment by viewing yourself as the CEO and the chief stockholder in your own company. In your company, you are the “every thing.” So, let’s call your company “Me, Incorporated.”

Terri Lonier, CEO of Working Solo, Inc., was quoted as saying, “In the future “the not-too-distant future” only two groups of people will be in the world of work: entrepreneurs and those who think like entrepreneurs.” The work world has changed, and we must change with it. We must embrace the fact that we are all one-person companies and understand that we are the CEO, the director of marketing, the finance manager and the employee of Me, Inc. Let’s take a closer look at what that might mean to our lives and careers.

If you are an entrepreneur, or you just think like one, before you open Me, Inc., you would conduct a market analysis to ensure that your product, YOU, is competitive in the marketplace.

What company’s name comes to mind if I say, “JUST DO IT?” What name springs to mind if I ask, “Which company has the golden arches?” Why do you know these companies by a simple phrase? You recognize their BRAND.

Me, Inc. has a brand, too. What is yours?

When people hear your name, what do they think of first? Ask yourself that question to start creating the brand that is you! You can build your brand and awareness of your brand in the career marketplace. Learn how to BE the BRAND, the LEADER you want to see.

When Scott Bedbury was senior vice president of Starbucks, he defined eight brand-building principles. Over the new few posts, I am sharing them, along with my comments, to assist you in enhancing or building your personal brand.

I’d love to hear from you. What makes your brand famous?

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