Bev Wright, Professional Certified Coach, founder, and CEO of Wright Choice Group, Leadership Coaching, and Consulting, assists clients, from entry-level managers to C-Suite executives, to become leaders of choice. In partnership with Bev, they increase their effectiveness by being more intentional in how they lead others. They grow by choosing to continuously develop their leadership and management skills to allow them to lead others more effectively. Through a coaching partnership with her clients, they can leverage ROP™ (Return on People) to increase their ROI ( Return on Investment) while achieving challenging business and personal objectives. Bev’s personal and professional experience imbues her with a unique view and understanding of her client’s needs and work environments. She has been an “intrapreneur” who built teams and internal businesses inside a Fortune 50 Hi-Tech services company and an entrepreneur who knows what it takes to build a successful company in a competitive and increasingly global marketplace. She is an insightful executive and business coach, a successful entrepreneur, a dynamic public speaker, and a community advocate. Beverley’s over 30 years of experience working for IBM in diverse areas of the business provides a rich background for coaching C Suite leaders and other professionals. Her final role before retirement was Talent Management and Development Executive at IBM Digital Sales, North America. She owned strategy and execution for hiring, education, training, and professional development, which included coaching for three sales centers in Atlanta, GA, Dallas, TX, and Toronto, Canada. Bev developed a track record and reputation for creating new business units from start-up to steady-state and engineered turnarounds for underperforming internal organizations. Ms. Wright and her team created an award-winning internal coaching business as a significant part of the Leadership Development Program (LDP). The LDP program increased the effectiveness of the sales representatives and created a management leadership pipeline. The coaching program also evolved to include sales executives and received the ICF Prism Award twice. She is a credentialed International Coach Federation (ICF) Professional Certified Coach (PCC). Bev’s coaching and consulting services include corporate, entrepreneurial, individual, and group coaching. She has a proven track record in leadership coaching, consulting, and facilitation across multiple industries; examples are technology, healthcare, law, and government.


Member Board of Directors – Unreasonable Group Editorial Board Member – Choice Magazine Learning Team Leader – Linkage Women in Leadership Institute Chair Of The Board Of Directors -Dallas Dinner Table/America’s Dinner Table

Honors & Awards:

ICF circle of Distinction 2018

ICF Of North Texas was 2022

Thinkers 50 List for Coaching & Mentoring 2021

Leadership Dallas Distinguished Alumni Award 2018

ICF Prism Award in 2005 & 2009

In the words of one of her long-time clients:

“She teaches fishing, makes it fun and productive rather than just providing answers.” Her approach to coaching is to understand what her clients want to achieve and become their accountability partner using her skills and experiences to support them in achieving their goals.”

“Beverley is one of just a handful of people who have had a profound positive impact on me and the organization I work for.  Her genuine commitment to the growth of people is unparalleled.”